Legal

Privacy Policy

What personal data SellTrove collects, why, and the rights you have over it.

Version
1.0
Effective
14 September 2026
Status
Draft
Draft — not in force

This document has not been reviewed by Nigerian legal counsel and does not yet govern use of SellTrove. It is published here for review only. Do not rely on it.

Two different relationships

This distinction shapes everything else in this policy. When SellTrove handles a merchant's own account data, SellTrove decides how that data is used and is the controller of it.

When SellTrove handles data about a merchant's customers — a buyer's name, address and order — the merchant decides how that data is used. SellTrove processes it on the merchant's instructions. In that relationship the merchant is the controller and the Data Processing Terms apply.

What is collected

The categories of personal data SellTrove handles:

  • Account data: name, email address, phone number, business name and business details
  • Store content: products, images, prices and pages you publish
  • Transaction data: orders, amounts, payment status and payment references
  • Customer data you collect: names, contact details and delivery addresses of your buyers
  • Technical data: IP address, device and browser information, and pages visited
  • Support data: messages you send to support and the records of those conversations

Why it is used

To operate your store and process orders; to take and reconcile payments through licensed providers; to send transactional messages about orders and account activity; to detect fraud and abuse; to provide support; to improve the platform; and to meet legal obligations.

Marketing messages are sent only where you have consented, and every one carries a way to stop receiving them.

Card and payment details

SellTrove does not store full card numbers. Card payments are handled by licensed payment providers who hold that data under their own security obligations.

Who data is shared with

Payment providers, messaging and email providers, hosting and infrastructure providers, and analytics providers. Each is listed in the Subprocessor Information page.

Personal data is not sold. It is disclosed to authorities only where there is a valid legal requirement to do so.

Where data is held

Some service providers process data outside Nigeria. Where that happens, transfers are made on the basis permitted under the Nigeria Data Protection Act 2023.

Your rights

You may request access to your personal data, correction of inaccurate data, deletion, restriction of processing, portability of your data, and you may object to certain processing or withdraw consent.

Requests go to the contact address on this page. If a request concerns data held by a merchant about you as their customer, it is directed to that merchant, who controls it.

Retention

Data is kept while your account is active and afterwards only as long as needed for legal, accounting or dispute-resolution purposes.

Contact

Questions about this document can be sent to hello@selltrove.ng. Privacy and data protection enquiries go to privacy@selltrove.ng.