Your store is where you send people. The marketplace is where they find you.
A storefront only reaches the people you already have. Eligible products can also appear on the SellTrove Marketplace, where customers arrive looking for something to buy.
One product, two places
Tick a box on a product you have already added. It appears on the marketplace with the same price, the same images and the same stock count — so selling in one place updates the other.
Discovery, not just a directory
Customers browse by category, search for what they want, and see what is trending near them. Being listed puts you in front of people who were not looking for you specifically.
Free merchants are included
Marketplace listing is not held back for paying plans. A marketplace with more products is more useful to customers, which makes it more valuable to every merchant on it.
Three kinds of placement, labelled differently
Organic results are chosen by relevance. SellTrove Picks are chosen by SellTrove on quality. Sponsored results are paid for. Each is marked, because a customer who cannot tell them apart stops trusting all three.
Why paid promotion does not simply buy the top spot
A marketplace where the highest bidder always wins fills up with results customers did not want, and customers stop searching. Ranking weighs relevance, product quality, seller rating, availability and delivery performance alongside any promotion — so a well-run small store can still outrank a large budget on a query it genuinely matches.
What makes a product eligible
Eligibility is about being ready to serve a customer who has never bought from you before.
- Your store profile is complete
- The product is in stock and available to buy
- It has a real image of the actual item
- The description and price are accurate
- Your fulfilment and dispute record is in good standing
Questions about the marketplace
The rules in full are in the Marketplace Terms.
No. Marketplace listing is available on every plan including Free. Paid advertising is separate and optional.
No. Tick a box on a product you already have. It stays one product record with one stock count behind both your store and the marketplace listing.
On relevance to the search, product quality, seller reliability, availability and delivery record, with paid promotion as one factor among those. Money alone does not buy the top of a results page.
A placement SellTrove gives to a product based on quality and reliability rather than payment. Picks are labelled differently from paid ads so customers can tell them apart.
You do. The sale is a contract between you and the buyer. SellTrove operates the marketplace; it does not sell your products.
Get your products in front of more customers.
Start on the free plan. Build your store, make your first sale, and grow from there.