Resources
Practical guides for selling online in Nigeria
Written for businesses that are already selling and want the operation underneath to hold up.
In progress
These are being written now. Rather than publishing placeholder pages, each appears here as a link once it is worth reading.
Getting started
- Putting your first products online
- Choosing your store address
- Writing product descriptions that answer the questions you keep getting
Selling
- Turning WhatsApp conversations into paid orders
- Pricing when your costs move with the exchange rate
- Handling out-of-stock without losing the customer
Operations
- Stock counts that stay accurate
- Setting delivery rates that cover what delivery actually costs
- What to do when an order goes wrong
Growth
- The numbers worth checking every week
- Getting repeat customers instead of new ones
- When it is worth paying to promote a product
Looking for something specific?
The help centre covers how to do things in SellTrove itself. For how the platform works underneath, see the platform pages, and for building on it, the developer documentation.